Article Author:
Washington Post
Rachel Pannett and Julia Dog Mio Numa, Washington Post
Sharp drop in crime tax revenue created an unusual solution to their financial woes.
“Sake Viva!” – a contest run by the National Tax Agency – invites people between the ages of 20 and 39 to come up with a “business plan” to revive Japan’s drinking culture. I invite you to think.
The coronavirus pandemic exacerbated a decades-old decline in alcohol consumption in Japan, causing residents to eat out and drink far less than usual. However, Tokyo declared a state of emergency and took measures such as asking restaurants and bars to close early. At some stages of the pandemic, alcohol sales were banned in restaurants, while at other times they were restricted to certain times of the day. People drank more at home, but overall alcohol consumption was lower than normal.
about $8.4 billion, down more than $813 million from the previous year. It's the biggest decline in her 30 years and sounds alarm bells for a government facing widespread fiscal problems.
Recommended video
According to the country's tax authorities, by 2020, alcohol consumption in Japan will drop from her average of 26.5 gallons per year in the mid-1990s to about three minutes. decreased by 1. Meanwhile, sales of similar tax-free non-alcoholic beverages have increased in recent years, according to industry figures.
As in many economically developed places around the world, young Japanese drink less than older generations. of people were found to never drink alcohol, while 26.5% said they seldom drink.
An unconventional move by bureaucrats to revitalize the liquor industry has faced backlash on social media. No major Japanese alcohol maker has officially expressed support.
"It's good that young people don't drink. Why make them addicts," wrote one user on Twitter, getting hundreds of likes. We got together. Another wrote, "I don't think people's health matters as long as they can collect taxes."
The competition will explore new ways to promote liquor sales, including the use of artificial intelligence and the Metaverse, a virtual universe that blends aspects of digital technologies such as virtual reality and augmented reality. Ask participants to make suggestions. Entries will close on September 9th, and finalists will invite him to a tournament in Tokyo in November.
It also calls for "new services and promotion methods" to create products that stimulate demand among young people and take into account the lifestyle changes brought about by the pandemic.
The Ministry of Health could not be reached immediately for comment.
You'll get the latest headlines, stories, opinions and photos of Toronto His Sun straight from the newsroom to your inbox at noon.
Thank you for registering.
Sending welcome email. If you don't see it, please check your spam folder.
The next issue of Your Midday Sun will arrive in your mailbox shortly.
