Canada
This article was added by the user . TheWorldNews is not responsible for the content of the platform.

Motor racing-F1 extends broadcast partnership with Sky UK to 2029

Author of the article:

Reuters

Reuters

LONDON — Formula One announced on Friday an extension of its broadcast partnership with Sky television in Britain, Ireland, Germany and Italy.

It said in a statement that Sky UK and Ireland would remain the “exclusive home of F1” until 2029 while Sky Deutschland and Sky Italia will retain rights until 2027 with greater exclusivity.

Sign up to receive the daily top stories from the National Post, a division of Postmedia Network Inc.

By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails. Postmedia Network Inc. | 365 Bloor Street East, Toronto, Ontario, M4W 3L4 | 416-383-2300

All race weekends will be broadcast exclusively live in Italy and Germany, with home nation races simultaneously live on free-to-air.

“This new agreement with Sky reflects our long-term partnership and shared ambition to grow Formula one to new audiences and markets,” said Ian Holmes, Formula One’s media rights director.

Formula One said Sky UK’s average viewership for 2022 was 1.7 million, up 60% since their exclusive deal started in 2019. Four of the five most watched races ever on Sky Sports F1 took place this year.

Average viewership in Italy was 1.5 million, up 20% on last season, while Germany had seen a 24% increase on 2021 and half of new viewers under the age of 35. (Reporting by Alan Baldwin, editing by Toby Davis)