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Dawn Chimilevsky and Lisa Rich Wine
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Los Angeles — Netflix Inc developed a spin-off of the science fiction series "Stranger Things" on Wednesday as streaming services work to build the greatest English. I said there is. Hit a wide range of entertainment franchises.
The new series is based on the original idea of the twins Matt and Ross Duffer who created "Stranger Things", Netflix said in a statement. No story or character details are provided.
Netflix has also announced a stage drama set in the world of "Stranger Things".
A super-natural thriller starring Winona Ryder and David Harbor set Netflix's viewing record, surpassing the agency-era drama "Bridgerton" as the company's most watched English show.
"Stranger Things" made its debut in 2016 and resonated with the cultural Zeitgeist when it turned 12-year-old Millie Bobby Brown into a global star. The latest season pushed Kate Bush's song "Running Up That Hill" to the top of the iTunes and Spotify charts 37 years after its first release.
The fourth season ended in the last two episodes of last week and crashed temporarily as fans rushed to view the Netflix app. This series has recorded 1.15 billion hours of viewing time on Netflix, following the Korean drama "Squid Game".
"One of the reasons why'Stranger Things' really collapsed that way is that it has universality at its core," said Matthew Thunell, vice president of Netflix, who first read it. I am saying. Proposal of scripts and series. "It's really about the strength of friendship, how friendship overcomes evil."
This series is the first series Netflix tried to develop as a traditional entertainment franchise, its characters and stories. Crosses movies, televisions, games and consumer products. Its popularity surprised Netflix. "Frankly, I couldn't predict what would happen to'Stranger Things'," Thunell said.
When the show's audience goes beyond so-called genre nerds, or science fiction fans, to include adults who are fascinated by the pop culture references of the 1980s, Netflix I started thinking about how to extend the story. Spin-off and merchandise.
The result is a variety of "Stranger Things" partnerships, including Walmart's Surferboy Pineapple and Jalapeno Frozen Pizza, Hasbro's Magic 8 Ball Toys, and more. Fans were also able to participate in simulated sleep studies at attractions at the Hawkins National Laboratory in New York, San Francisco and London.
“We are starting from scratch, so we have a lot of freedom to try innovative and new things,” said Josh Simon, vice president of consumer products at Netflix.
The new series is part of a production contract with Duffers, who will also develop live action TV adaptations for the Japanese manga and anime series "Death Note", among other projects.
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