Netflix Inc is in talks with several companies about an advertising partnership, co-CEO Ted Sarandos said Thursday. Streaming giants are trying to fill the slowdown in subscriber growth by rolling out cheaper plans with ads.
Earlier this week, media reports said they were discussing potential marketing partnerships with Alphabet Inc's Google and Comcast Corp's NBCUniversal.
"We're talking to all of them right now," Salandos said at the Cannes Lions conference when asked which company Netflix was trying to partner with.
Alphabet and Comcast did not immediately respond to Reuters' request for comment.
Netflix said it was seriously considering advertising in April after losing subscribers for the first time in 10 years and predicting a 2 million decline in the next quarter.
"As you know today, we don't add ads to Netflix. At Cannes Lions, Salandos said," Hey, I want a cheaper price, so I'll watch the ads. " Add inventory.
Netflix's most formidable challenger, Walt DisneyCo's Disney +, is an ad support tier as the streaming pandemic boom is waning, competition is fierce, and rising inflation weighs on consumer spending on entertainment. Is stated to be introduced.
(Report by Eva Mathews in Bangalore, edited by Devika Syamnath)