Who doesn’t want to look at pictures of hunky firefighters?
The busy people of New York, apparently.
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The Fire Department of New York (FDNY) Foundation has decided to nix its famed Calendar of Heroes, a beefcake collection that used to raise between $150,000 and $250,00 a year.
The three-alarm-hot calendar featured local firefighters and was hugely popular, with about 100 first responders competing every year to be one of the 12 chosen.
According to the New York Daily News, the calendar no longer brings in enough money to make it worthwhile.
It was a fundraising staple for two decades, branching out in 2014 to include women firefighters and paramedics too. Then two calendars — one men’s, one women’s — started in 2017.
The calendars came to a halt during the pandemic. The 2021 edition was the last.
The non-profit FDNY Foundation raises money for equipment and training.
FDNY spokesperson Amanda Farinacci confirmed that the calendar had fallen off in terms of fundraising in recent years.
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“The sales, and therefore the money it brought in for the Foundation, declined significantly,” she said.
The Foundation will move on now to a new fundraising event: the inaugural FDNY Foundation Climb to SUMMIT on April 23. The planned annual event will see people climb 1,100 feet in a race to the glass enclosed observation deck at the top of SUMMIT, at One Vanderbilt, in Midtown.
