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Snap discontinues development of flying selfie drone Pixy: Report

Cameras with drones grounded approximately four months after plans were announced

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Reuters

Reuters

Drone-powered camera Pixy is pictured in promotional material from Snap.
Drone-powered camera Pixy is pictured in Snap promotional materials. Photo Credit: Snap

Snapchat's parent company, Snap Inc, has stopped further development of its flying selfie drone Pixy. , reported by The Wall Street Journal. Pixy, priced at $230, will continue to be available in its current version, according to a report..

The news comes about four years after the Santa Monica, Calif.-based company launched a pocket-sized camera that can fly several feet above you to take photos and videos. Brought after a month.

Snap declined to comment on this report.

Rising costs and other economic challenges have forced companies to curb their marketing spending, prompting Snap Inc, Facebook parent company Meta Platforms, Twitter Inc, Pinterest Inc, and others. of online businesses that rely on advertising.

Last month, after reporting disappointing results, Snap warned that the current economic turmoil and increased competition would make it "an incredibly difficult situation."

Apple Inc. The company, reeling from privacy changes to its iPhone, has also said it will significantly delay hiring, invest in its advertising business and find new revenue streams as part of its efforts to tighten its belts.

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