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TikTok works The company said on Wednesday that it was doing so to prevent content creators from posting paid political messages on short-form video apps as part of preparations for the US midterm elections in November.
Critics and legislators say TikTok and rival social media companies such as Meta Platforms and Twitter have done most of the work to stop political misinformation and divisive content from spreading on their apps. accusing me of doing nothing.
TikTok has banned paid political advertising since 2019, but campaign strategists get around the ban by paying influencers to promote political issues. is doing. [nL1N2HH1NQ
The company held briefings with creators and talent agencies to remind them that posting paid political content is against TikTok's policies. TikTok's U.S. head, Eric Han, said he is trying to close the loophole by letting people. Safety during briefing with reporters.
He said that internal teams, including those working on trust and safety, monitor for signs that creators are being paid to post political content, and that the company does not seek media coverage or external It also relies on its partners to detect violations, he added. post.
"We thought of this as a challenge for 2020," Han said. ``We will remove it from the platform as soon as we know.''
Meta, which owns Facebook and Instagram, announced Tuesday that it would limit the placement of new ads by political advertisers a week before his election. . This is a measure he also took in 2020.
Twitter said last week: It plans to revive its previous strategy for the midterm elections, including putting labels before misleading tweets and inserting credible information into timelines to expose false claims before they spread online. was doing. Citizenship and voting rights experts said the plan was insufficient to prepare for the election.
(Reporting by Sheila Dang of Dallas, Editing by Stephen Coates)
