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Zellers return as Hudson Bay 'capitalizes on brand nostalgia'

Canadian department store Zellers aims to revive next year, 10 years after discount chains closed most of their stores.

Hudson's Bay Co. says Zellers will launch a new e-commerce website and expand its brick-and-mortar footprint in select Hudson's Bay department stores nationwide in early 2023. said.

The company says the relaunched Zellers will offer "a digital-first shopping journey that leverages the brand'snostalgia."

Zellers' resurgence came when rapid inflation pushed retailers to cut prices in search of lower prices, driving stiff competition from incumbents such as Walmart and Dollarama. it was done.

This is also in the midst of an ongoing lawsuit over the use of his Zellers brand by a Quebec family.

READ MORE: Hudson Bay sues Quebec retailer alleging Zellers brand trademark infringement

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The Moniz family has filed for various recent trademark filings and corporate registrations, including Zellers Inc., Zellers Convenience Store Inc., and Zellers Restaurant Inc. I'm behind

Statement of claim filed last fall, HBC accused his Moniz family of trademark infringement, goodwill depreciation and so-called passing off (false marketing or misrepresentation of goods) .

Zeller's Department Store was established in 1931 and was acquired by HBC in 1978.

It operates as a discount division of the flagship Hudson's Bay department store, with the slogan "Where's the lowest price?" law.

Explanation of shrinkflation and impact on spending power

Competitors such as Wal-Mart, etc.

In 2011, HBC sold most of the remaining Zeller's Leases to Target, and by 2013 most

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The company recently launched pop-up Zellers stores inside the Hudson's Bay Department Store in Burlington, Ontario, and in Anjou, Coué Island.


© 2022 The Canadian Press