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India

Aavin eyeing a sweet Deepavali

This year, the Tamil Nadu Cooperative Milk Producers Federation’s brand Aavin has set a target of around ₹10 crore - ₹15 crore for sale of sweets during Deepavali. Using its own milk, ghee, butter and khoa, it is manufacturing close to 80 tonnes of sweets for sale in the city and all district headquarters.

“It has been a tradition with Aavin to sell sweets manufactured with our own products during Deepavali. Consumers, who trust our brand, buy our sweets too. We also get orders from cooperative societies and corporates,” said Aavin Managing Director C. Kamaraj.

As usual, it has come out with five sweets in 250 gram packs - milk cake (each pack costing ₹160), cashew cake (₹230), special nut halwa (₹180), ghee badhusha (₹160) and badam halwa (₹230).

In the city and suburbs, these sweets and assorted sweet boxes containing these sweets and each weighing half a kilo (priced at ₹370 each), will be available at 627 outlets.

“Apart from our own parlours and franchise outlets, we plan to have special counters in 50 places that usually witness large crowds. Makeshift stalls would be put up from October 29 in localities that are yet to be covered by our network,” he explained. Aavin’s regular sweets, including sweet khoa, Mysurepa, gulab jamun and badam mix powder that is used to make sweets, would also be made available in large quantities.

Asked about prices being impacted by the increase in prices of nuts, spices and cooking gas, Mr. Kamaraj said they will not impact their products since the prices were fixed at least a couple of months ago. “Tenders for these were floated in April -May,” he added.

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