Harris's "When We Fight, We Win" Slogan Echoes Through Democratic Convention
Kamala Harris's campaign mantra gains traction at the Democratic National Convention, reflecting a combative national mood. The phrase, rooted in social justice movements, resonates with delegates and party leaders.
The Democratic National Convention, currently underway in Chicago, has been echoing with a powerful refrain: "When we fight, we win!" This slogan, closely associated with Kamala Harris, has rapidly gained traction among speakers and attendees alike.
The phrase, which Harris did not originate but has adopted as a signature line, has become a unifying call to action for Democrats. Its repetition by various speakers, including DNC chair Jaime Harrison and Golden State Warriors coach Steve Kerr, underscores its resonance within the party.
Political slogans have long played a crucial role in American elections, dating back to the early 19th century. Notable examples include William Henry Harrison's "Tippecanoe and Tyler, too" in 1840 and Dwight D. Eisenhower's "I like Ike" in 1952. These catchphrases have historically served to rally voters and define campaign messages.
The origins of "When we fight, we win" can be traced to social justice and labor movements. City Life/Vida Urbana, a Boston-based organization with roots in civil rights activism, used the chant in anti-eviction efforts. The phrase has since been adopted by various causes before entering mainstream politics.
Greg Jobin-Leeds, co-author of a book titled "When We Fight, We Win," notes the phrase's evolution from grassroots movements to political campaigns. He highlights the importance of the repeated "we" in building collective support.
Democratic delegates have embraced the slogan enthusiastically. Deloris Rome Hudson, a retired teacher from Ohio, expressed her appreciation for its message of collective action. Former Virginia governor Terry McAuliffe described it as "a call to action for the grass roots."
Harris began incorporating the phrase into her speeches during the 2022 midterm elections. It has since become a central element of her campaign messaging, used to address various issues including abortion rights and gun control.
"As the next president of the United States always says: When we fight?"
The adoption of this combative slogan reflects the current national mood and the Democrats' determination to energize their base for the upcoming election. As the convention progresses, the phrase continues to serve as a rallying cry, uniting the party in its campaign efforts.
