Nigeria

Michael Adesanya’s Memoir Available in Stores from December 10th, 2020

TweakCentric Solutions Limited has announced the publication of Stanford GSB alumnus and Africa MBA Fellow, Michael Adesanya’s debut memoir, Adewale: My Mother’s Son.

Set to be released on Thursday, 10th December 2020, Adewale: My Mother’s Son is an inspiring account of the life of the author.

“Adéwálé: My Mother’s Son” chronicles Michael’s life from pre-inception against the background of his one-of-a-kind mother, Ìyá Wálé who strives hard through life’s travails with her quest for success in spite of the multitude of challenges. According to Gbenga Awomodu, Managing Partner at TweakCentric Solutions, “Michael Adesanya’s debut is a very inspiring account of a resilient mother and the boys she birthed and groomed into significance. It is a classic Nigerian story of hope and victory against all odds.”

Michael Adesanya
Michael Adesanya

The memoir brings to life the inevitable role of a mother’s sacrifice, and the successful young man Michael has become is not far-fetched from his childhood zeal and staying power. Michael’s story relays emphasis on hope and the will to forge ahead without the means being present. He appraises Ìyá Wálé, from the beginning to the end, as the hero without cape or superpower but bountiful, unquenchable love. The one with so much strength despite bleak hope. This is the resilience every young person needs.

Michael, in a candid and vulnerable manner, shares the mistakes and the remake of his mother’s steps in life. These experiences resound hope for every woman who is at the verge of giving up. From poverty to pain, disappointment, to the absence of a father figure to true forgiveness, he touches every aspect of the lows.

Through Michael’s lens, the communal lifestyle of his hometown in Sagamu, Ogun State is highlighted even as he makes a case for further socio-economic development. This he regards as a step in the right direction till the country becomes a better place.

His undaunting interest in societal change and development through science and technology – the book reveals, is a long-standing desire burning from his childhood experiences.

A man’s story is as true as his life. In it, he mirrors the challenges of fellow men, the highs and the victories, the lows and the breaking points. Yet, it takes more than guts to share this with people. “I envy those who can just talk about themselves; those who know their self. I grew up around men who waited until their deathbeds,” Adesanya writes.

Michael Adesanya
Michael Adesanya

Thankfully, he has summoned the courage to tell his story for the good of all.

Michael Adesanya’s debut memoir is an excellent gift to every young person who is about to give up or being complacent with their present situation.

A first-class graduate of Chemical Engineering from the University of Lagos, Michael Adesanya is currently building sustainable retail solutions for Africa. He is the co-founder of Suplias, where thousands of retail outlets in Africa connect directly with consumer goods manufacturers through a mobile app. He has worked in reputable companies such as Accenture, P&G, Gap Inc., Jumia Nigeria, Pomelo Fashion, and Pepsico.

Michael Adesanya’s memoir is available for pre-order all through November 2020 via www.michaeladesanya.com and leading bookstore, RovingHeights. It will also be available in stores from 10th December 2020. For more information, please visit www.michaeladesanya.com.

About TweakCentric Solutions:

TweakCentric Solutions LLC is a dynamic marketing communication, content solutions and related consultancy services company based in Lagos, Nigeria. The team at TweakCentric Solutions boasts of extensive experience in the development and execution of strategic marketing projects, corporate communications campaigns, and storytelling for personal brands. For more information, please visit: www.tweakmycontent.com

About Michael Adesanya:

Michael Adesanya is a professional salesman with over 10 years of experience across industries, from consulting to consumer goods, fashion, e-commerce and supply chain management. A Stanford GSB alumnus and Africa MBA Scholar, Michael is currently building Suplias – an online packed food distribution company. For more information, please visit www.michaeladesanya.com

For further information, please contact:

Name: Olugbenga Awomodu

Email address: [email protected]

Or:

Name: Michael Adesanya

Email address: [email protected]

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