Monday 17 September 2017
17 September 2017 – NZME was awarded a number of honors last week, with wins at the TVNZ Marketing Awards on Thursday 13 September in Auckland, and the News Media Awards on Friday 14 September in Sydney.
The TVNZ Marketing Awards were held at the Cordis in Auckland on Thursday night.
NZME’s 'Discover More' – The Relaunch of nzherald.co.nz’ consumer campaign was awarded the Media/Publishing award. It was a major campaign devised to drive intrigue around the redesigned news site – showcasing its benefits, highlighting their ‘audience-first’ focus, and ably demonstrating a commitment to positive change.
The News Media Awards were held on Friday night in Sydney, and NZME took home another eight awards.
The Herald beat Australian titles, including the Sydney Morning Herald, The Australian, The Age, The Daily Telegraph and the Courier Mail, and New Zealand website Stuff to win Best Daily News Brand.
‘This is Where: Brand USA’ won Best Execution of Integrated Advertising for a Client.
The campaign communicated the experience of American pop culture to boost Kiwi visitors to the US, inspiring potential travellers to dream, plan and book their own unique USA experience with the help of retail partner Helloworld. The digital component, ‘Click and Play’, also won Best Execution of Digital Advertising for a client, and showed destinations and neighbours through the lens of Pop Culture, putting a spotlight on iconic events that travellers can relive on their next US holiday.
NZME’s Trade team took home the award for Best Trade Marketing Campaign with ‘Audiences Captured’. The campaign heralded NZME’s new ‘audience-first’ sales strategy and business’ ability to isolate a client’s target market with its mass audience. Executed across video, digital, social, print, radio and client presentations, the creative starred NZME employees from across the business.
It was a double win for the NZME marketing team, with ‘Discover More: the relaunch of nzherald.co.nz’ also winning Best Consumer Campaign in Sydney.
‘The Creative DM Design Challenge’ was named Best Subscriber Acquisition Campaign. The campaign saw an innovative in-house competition between designers in the Group Creative Marketing team, where the simultaneous release of their multiple direct mailouts into the market aimed to maximise the update of trial newspaper subscriptions.
Best Execution of Print Advertising for a Client went to NZME for their work with ‘Westpac: Women in Leadership’. Research commissioned by Westpac NZ last year revealed that despite representing half the workforce, women fill only 29% of leadership roles in NZ business. Charged with shining a light on this statistic, FCB collaborated with NZME with the intent to raise awareness among business leaders and highlight the need for change.
Rather than just talk statistics, they developed a newspaper first: a striking wholesale customisation of the NZ Herald’s Business magazine.
The Breast Foundation worked with NZME and Colenso on producing a new and innovative native advertising campaign. ‘The Survivors Collection’ was a high-impact campaign that was aimed at boosting awareness and understanding of the symptoms. It was awarded Best Execution of Native Advertising for a Client.
NZME chief executive Michael Boggs paid tribute to teams across the business. "These awards are wonderful recognition of our journalism, the way we have worked collaboratively with our commercial clients and partners, and our marketing and creative teams. I would also like to acknowledge our clients who have trusted us with their brands, bringing their campaigns to life across our multi-platform, audience focused business. A huge congratulations to those involved in the projects!"
NZME Awards Tally
TVNZ Marketing Awards
Discover More, The New Zealand Herald, NZME
News Media Awards
DAILY NEWS BRAND OF THE YEAR (OPEN)
The New Zealand Herald, NZME
BEST EXECUTION OF DIGITAL ADVERTISING FOR A CLIENT
Click & Play in the USA, Brand USA, NZME, NZME
BEST EXECUTION OF INTEGRATED ADVERTISING FOR A CLIENT (OPEN)
This is Where, Brand USA, NZME, NZME
BEST TRADE MARKETING CAMPAIGN (OPEN)
Audiences Captured, NZME, NZME
BEST CONSUMER BRAND CAMPAIGN (OPEN)
Discover More, The New Zealand Herald, NZME
BEST SUBSCRIBER ACQUISITION CAMPAIGN (OPEN)
The Creative DM Design Challenge, NZME, NZME
BEST EXECUTION OF PRINT ADVERTISING FOR A CLIENT
Westpac Women in Leadership, Westpac, The New Zealand Herald, NZME
BEST EXECUTION OF NATIVE ADVERTISING FOR A CLIENT
The Survivors Collection: 2017 Breast Cancer Month campaign, NZME
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