In Chandler Arizona Kaylee Sotelo a nail-art expert with over 1-million social-media followers‚ is mixing beauty tips with civic engagement. The 22-year old first-generation student (who took a three-year break from college) now combines her creative nail designs with political outreach
Her current autumn collection features marble-style patterns and chocolate-brown swirls; but theres more than just aesthetics at play. Sotelo uses her platform to reach young minority women and LGBTQ+ followers sharing her experiences from recent campaign events
In [an] industry full of women I hear so many personal intimate stories of countless women and their experiences with exercising their reproductive rights
In Las Vegas Sulhee Jessica Woo known as the bento-box queen with 7-million followers is taking a similar path. The 38-year old food content creator hosts campaign-related gatherings while maintaining her usual content: this mix helps make politics more approachable to her young audience
Over in Milwaukee Ray Nitti a community activist works with local creators to reach non-traditional voters. He collaborates with comedians and artists creating voter-registration content thats both entertaining and informative
- Myron Jewell
- Cortez Ross Jr
- Brandon Jones
Digital strategist Deja Foxx points out that first-person storytelling makes complex issues more relatable: young voters connect better with content creators who share similar backgrounds and experiences. The 24-year old emphasizes how personal narratives can shift political discussions from abstract policies to real-world impact
These content makers reach audiences who might skip traditional campaign ads - about one-third of 18-29 year olds now get news from TikTok. Their authentic approach helps bridge the gap between social media entertainment and civic participation