Shoppers claim the designs and colors of theAsda supermarket's new budget range are "embarrassing poor families."
Previously, Smart Price products were white, but the Big Four recently changed to Just Essentials to help customers savemoney.
The supermarket chain says it will be the "largest budget-friendly range ever" to help shoppers cope with rising costs.
This The range includes fresh meat, fish, poultry, bakery, frozen food and cupboard staples. These all replace Asda's current Smart Price range.
Detergent, toilet paper, shampoo and conditioner are also included.
New range replaces Asda's current Smart Price range and spans fresh meat, fish, poultry, bakery, frozen and cupboard staples .
Household products such as detergents, toilet paper, shampoos and conditioners are also included.
However, some argue that the bright yellow design is too conspicuous and gives shoppers a 'poverty marker'.
One shopper said bright colors scream. poor!
Another suggested that low-income people should keep their baskets full of poverty markers.
Image:
Manchester Family / MEN)This range includes approximately 300 products containing meat and fish.
John Harken of packaging company WF Denny told The Sun that the look was popular during high inflation in the 1970s.
He added: "As a shopper, you have to focus on your needs."
Asda said customers "love" the series.
A spokesperson said:
Image:
John Myers)Asda said the new line was "the largest on the market. It is set to be a range of budget-friendly essentials," said the company, comprising 293 products to date.
That's 50% more than the smart price range it replaces.
More than 267 lines will be available for him by August 13th, with the remaining 26 products expected to hit stores by the end of the year.
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