B&M shoppers have rushed to buy a "cosy" £12 item to help cut heating bills after advice from Martin Lewis.
As the cost of living winter price hike looms and households face even more pressure, bargain hunters are looking for ways to save money.
Money Saving Expert suggested stocking up on fleece-lined hoodies and blankets for warmth to keep electricity bills down.
One savvy-saver took to social media to celebrate a £12 'Snuggle Hoodie' she bought from B&M, Manchester Evening News reported.
She said: "Bought this for Christmas but my daughter spotted them in boot of my car, so my daughter and sons had them early as it's starting to feel chilly at night.
"These have lovely warm sherpa lining to snuggle up in to save having to use our heating oil at the moment until it gets colder.
"I tried daughter's on its aged 11-13-years. To give you a size guide, I'm 4ft 10" and it fits me lol they also have unicorn or rainbows design, also available in adults sizes.
"Not sure how they compare to Oodies as daughter wants one but these are a fab price, very warm and cosy."
Hundreds of others agreed, many excited about the benefit of not having to crank up the heating.
One person said: "Bought my grandchildren them yesterday, they are so cosy."
Someone else wrote: "We had the Primark version last year and lived in them so have invested in the real thing this year since they are doing two-for-one (still £42 each) but think it will be worth it with the fuel crisis and given how much we wore them last year."
Another said: "Primark are doing them as well - very warm."
A fourth said: "Both of my children have them. They LOVE them! Definitely recommend."
Energy bills are set to rocket to £3,549 on average per year, piling further misery onto households.
The energy regulator confirmed the new price cap, which comes into effect on October 1, this morning.
The rise will hit 24million households, with four million of those on prepayment meters.
Over nine million more households have moved on to the standard variable tariff since October last year after more than thirty energy suppliers went bust.
Energy bills have rocketed 35 times faster than wages.
Those who pay their energy bills by direct debit will see their bills increase by 80% from £1,971 to £3,549.
