Two best mates have created a giant baked bean so disturbing it's even rattled Heinz, saying "it's what the people need".
Londoners Tom Snell, 25, and Dylan Hartigan, 27, conceived the weird and wonderful mega bean whilst studying advertising two years ago.
Deciding that "the people" now "need" the monstrous creation, they released it upon humanity on Sunday, April 2.
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"We just thought this is what the people need," Dylan explained.
"The UK loves beans, so what's the next step for the bean? How do we elevate it? The obvious next step was to make it as big as we can."
A slightly menacing picture of a large bean, the size of a regular dinner plate, started to circulate social media sites after the pair posted it to popular Reddit pages.
Tom added: "It was just a passion thing and an idea we had for over two years, but we just never got round to it."
The process consisted of taking two tins of baked beans and mashing them together, using the paste to sculpt their mega bean.
For added chills they slapped it on a slice of toast and poured the tomato sauce from the tins over the finished product.
The pair, who work in advertising, then mocked up livery for the 'Heinz Big Bean' product - which included the tagline 'It's just a big bean'.
Dylan and Tom's creation was spotted by the Heinz Twitter account, which tweeted: "Yeah… that's enough Internet for one day."
"We knew people would like it and I think a lot of people are disgusted by it. Some people say, 'How can I erase this from my memory?'" Tom said.
"A lot of people don't believe it's real - some people think it's made from AI, but it is very real!"
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