Great Britain
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Britain is going more green - by taking quicker showers and growing their own produce

Collecting rainwater, taking quicker showers and only washing clothes which are visibly dirty are among the top 30 ways Brits are going green.

Research into 2,000 adults revealed the top hacks for being sustainable also include growing their own fruit and veg and buying organic food.

It also emerged 58% believe they live a green lifestyle and have done so for an average of 20 months - just over a year-and-a-half.

Yet 55% still want to up their eco game and start to make good choices for the planet.

When it comes to being more eco-friendly and looking beyond the obvious - such as recycling plastic, which 46% now do regularly - other first steps included walking instead of driving (39%) and avoiding unnecessary travel (34%).

Brits have listed 30 ways in which they can be more "sustainable" - including upcycling furniture and clothing. (

Image:

Dougal Waters Photography Ltd/Getty Images)

The research was commissioned by Yeo Valley Organic, which uses regenerative farming in its practices.

Spokesperson Beth Jones, said: “It’s more important than ever to learn new green habits, and we love sharing good choices for both people and the planet.

“Our research reveals how people are re-evaluating their water usage habits, for example, and having shorter showers and washing clothes on a cold temperature to reduce their impact on the planet.

“What’s especially great about a lot of the green habits many Brits are already incorporating into their everyday routine is as well as having a positive impact on people’s health and the planet, they’re also clever ways to save money amid the rising cost of living.

“Turning off the lights when you’re not in a room, reaching for a jumper before the thermostat when you’re cold, walking short distances instead of burning through your fuel tank - these things are all good choices for people and the planet.”

Study reveals the top hacks for being sustainable include growing their own fruit and veg and buying organic food. (

Image:

Mike Harrington/Getty Images)

The study also found 44% believe it’s difficult to live a green lifestyle compared to only 12% who believe it’s easy.

A lack of understanding around how to live a green lifestyle may be to blame, with more than a quarter (26%) feeling there is not enough education around being sustainable.

Almost two thirds (63%) of those polled via OnePoll agreed if everyone incorporated a few sustainable habits into their everyday routine, it would make a massive difference.

Three in 10 adults (31%) have shared tips with others on how to live a greener lifestyle.

And individuals have looked to TV shows (26%), social media (24%) and friends (24%) for inspiration.

Top motivations for becoming greener have included saving money (39%), feeling guilty for past habits (25%) and becoming a parent (24%) or grandparent (21%).

Beth Jones added: “It’s promising to see that people are already switching to organic as part of their personal journey towards a greener lifestyle.

“As one of Britain’s largest organic brands, it’s important to us to provide people with more opportunities to choose organic as part of their sustainability aims.

“What better time to start making good choices than Organic September?”

TOP 30 WAYS BRITS ARE BEING GREEN:

  1. Turn off lights/switches when not in room
  2. Use bags for life at supermarkets
  3. Put on more layers rather than turn the heating on
  4. Cut down plastic usage
  5. Use reusable water bottles
  6. Walk short distances rather than drive
  7. Buy fruit and veg loose rather than packed in plastic
  8. Take quicker showers
  9. Grow fruit and veg
  10. Cut back on meat
  11. Only wash clothes if they looked dirty
  12. Wash clothes on a cold wash
  13. Collect rainwater for plants e.g. a water butt
  14. Shop second hand
  15. Compost food
  16. Take less flights
  17. Use reusable coffee cups
  18. Shower less
  19. Upcycle clothes
  20. Label recycling bins
  21. Bought organic food
  22. Upcycle furniture
  23. Swap to a reusable razor rather than disposable
  24. Avoid using cotton buds
  25. Gone vegetarian or vegan
  26. Swap to a bamboo toothbrush
  27. Car share
  28. Made plant pots out of plastic bottles
  29. Shop in zero waste shops
  30. Follow an organic diet

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