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Disney runs ads to overtake Netflix in fierce subscriber competition

The rat's glove has been taken off - as Disney finally overtook Netflix in the paying subscriber race.

And like its rivals, the new frontrunner also plans to launch a new ad-supported streaming service in the US later this year.

This will undoubtedly be a huge blow to Netflix. Netflix has already lost 1.5 million customers this year.・For streaming services.

In addition to Amazon Prime Videothousands canceled subscriptionsdue to cost of living crisis. trouble.

The company reported a whopping 221.1 million subscribers across its three streaming platforms in early July, slightly ahead of Netflix.

But Disney warned that losing streaming rights in India would sharply reduce expected subscriber growth.

However, demand for content such as streaming platform Hulu and sports-focused ESPN+ ( see table below) remains strong.

Disney Plus grew exponentially in lockdown, but has actually attracted fewer customers than analysts expected since Covid restrictions were lifted.

The company added 14.4 million of his Disney+ subscribers in the quarter, many of them outside the United States.

In December, we will launch a new advertising-based service in the United States. The price remains the current $7.99 (£6.53), but the ad-free service rises to $10.99 (£8.98) per month.

Disney plans to launch a new ad-supported streaming service in the US later this year. (

Image:

Getty Images)

Plans to expand ad-funded offerings next year

With all things going well, Disney aims to expand its ad-funded offerings further out of state in 2023.

The streaming giant was confident that higher prices would not deter customers using the platform. Interest from companies wanting to advertise is growing.

Chief Executive Officer Bob Chapek told analysts:

PP Foresight analyst Paolo Pescatore hails Disney's success as a 'pivotal moment in the streaming wars', saying Disney has more room to grow than arch-nemesis Netflix.

"[The results] underscore my belief that Disney is at a different stage of growth than Netflix," said Pescatore. “As we continue to expand into new markets and roll out new blockbusters, we still have millions of users to reach.”

August Disney Plus UK Chart Top 10

1. Lightyear

2. Play

3. Family Guy

4. Grey's Anatomy

5. The Simpsons

6. Modern Family

7. Murder Only In The Building

8. Bluey

9. Criminal Minds

10. Bob's Burgers

*Information provided by FlixPatrol https://flixpatrol.com/

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