Asda Chairman Discusses Changing Shoppers' Habits
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The new "hassle-free range" from the supermarket is designed to help families "cook delicious, delicious burgers at great prices." Established in "Quality Ingredients". This range includes almost everything you need at a discounted price.
This is celebrated in the current cost of living crisis, where some families live from paycheck to check. Experts expect the situation to get worse before it gets better.
But others were impressed by the product packaging.
The bright yellow design makes it easy to distinguish from other packages.
ASDA's previous Smart Price range had white packaging instead.
One shopper quoted in the mirror claimed brightly colored screams: "We are poor!
Another said it suggested that ``low-income people should keep their baskets full of poverty markers.''
But ASDA fought back. , dismissed criticism of the design of the new series.
A spokesperson said:
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Customers generally "loved this series," they added.
Social media users were also generally positive about the new series, despite complaining about the bright colors of the packaging.
Scarlett Parrish is very complementary, writing in her Twitter post:
"Yes, it's cheap and not as fancy as other foods, but so what? They help me a lot with my budget and feed me."
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@pipmadeley added: Poor people judging you for choosing baskets, at least, budget items.
"I bought some Just Essentials items from ASDA and didn't like any of them." However, the reaction to the product line has been "overwhelmingly positive."
He said that this was "one of the most well-received stories he...probably ever...
". , think New York taxis). It will also stand out on your shelf.
Express.co.uk has reached out to his ASDA for comment.
