The creator of video game phenomenon Fortnite is bringing a new type of technology to Ayrshire roads.
Epic Games are behind the Photorealistic visualisation, which allows drivers to purchase electric cars with advanced 3D animations and immersive graphics.
Volvo Cars has collaborated with Epic to bring high-quality graphics to its upcoming range of electric cars.
The partnership will allow the next generation of Volvo cars to showcase advanced displays that feature sharper renderings, richer colours and brand-new 3D animations.
Within the next 18 months, the technology will allow Ayr drivers to purchase electric cars from Park's Volvo on Heathfield Road that include Volvo’s next-generation infotainment system.
This will be more than twice as fast as its predecessor, creating a cutting-edge user experience.
The first car to contain the new graphics is the new, all-electric flagship model that Volvo Cars will reveal later this year.
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The model will be the first of a new generation of all-electric Volvo cars, as the company aims to sell only pure electric cars by 2030.
John Hill, head of business at Park's Volvo, said: “This collaboration is another exciting step forward on our journey to ramp up the electrification of motoring through a range of cars that provide the best possible user experience.
“This technology will offer our customers a rich, immersive and responsive visualisation inside their cars, which not only provides an innovative experience for the driver, but for passengers, too.
"The interactive design and high-resolution graphics, which function in real time, will provide a fresh and modern motoring experience that is sure to entertain everyone in the car.
“We look forward to sharing this technology with our customers in our new, all-electric flagship model.”
Volvo aims for 50 per cent of its global sales to consist of fully electric cars by 2025, with the rest hybrids.
By 2030, the company plans for every car it sells to be fully electric.
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