A model reveals a business started during lockdown is now worth £5m after taking off in Australia.
The Gold Coast-based Hard Fizz company launched in 2020 at the height of her Covid pandemic, but entrepreneur Chloe Fisher, 30, and her husband was co-founded by her DJ Paul, 35, who is a
"When the pandemic first started, Paul and I were at home on the Gold Coast wondering what to do," Fisher said.
"His gig was canceled and he was unable to tour. Then we were approached with the idea of the Seltzer Company."
Hard Fizz said, It has grown to become Australia's third most popular seltzer behind White Claw and Smirnoff.
After returning from the United States, the Fishers discovered a gap in the Australian market for the popular vodka-based drink.
"After spending a lot of time in the US, I realized how huge hard seltzer was. It was an untapped market in Australia," said Fisher.
"People were drinking it all over the state," Mr. Fisher said.
The pair, who together share more than 1.6 million of her Instagram followers, married in 2020 before launching a new brewery in Miami's Gold Coast suburb.
With over $10 million (£5 million) in sales this year and $7.5 million (£3.7 million) in its first year, the business has a 70% women team.
"I am proud to be associated with a company with such a large and strong contingent of women," said Ms. Fisher.
"It's so great to see a company shaped by so many dominant women."
Wade Tiller, Chief Executive Officer of Hard Fizz said in her 15 years in the industry, she has never seen a more female dominated workplace, with women taking on sales management, business development, activation and trademark roles. and marketing.
"Having worked in this industry for many years, I think 80% of his colleagues were men," he said.
``I think drinking habits have changed and society is slowly changing for the better.''
Employee Sophia Pearson said her He said he jumped from promotion to promotion.
"I've had her promoted twice in about seven months, and both times she's come to me from them," she said.
"It's pretty exhilarating, honestly." said, "There is still a long way to go."
"[Women in distilling] are still at 25% of her so there is a long way to go," he said.
"We support and encourage the entry of women into the industry. There are some great women's distilleries making great products."
Alcohol Long-term trends in consumption show Australians are drinking higher quality products and women are leading the pattern change.
"Jin's customer base, for example, she's 85% female," he says McLeay.
Government statistics show she is nearly three times more likely to enjoy spirits than beer in Australia.
There are no official statistics on the number of women working in the alcohol industry, but it is estimated that only 15% of all distilleries are women.
