Great Britain
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Klimt: Immersive experience – nothing more than a 'digital reproduction kaleidoscope'

A ‘kaleidoscope’ of Klimt images

The projection is a 'kaleidoscope' of Klimt's images

Over the past decade, British art lovers have been invited to participate in a new kind of spectacle,said Hetty O'Brien in The Guardian. It's an "immersive experience". Broadly speaking, this corresponds to a form of “installation art that uses technologies such as augmented and virtual reality to “immerse” the viewer and blend the physical world with the digital experience.”

Such events range from "sophisticated high-tech" events using holograms and VR headsets to simple "Instagram-friendly" projections of paintings by deceased artists. diverse. Because the immersive installation does not rely on "rare" physical objects, it "can be reproduced on a near-industrial scale" in multiple locations around the world. The idea is that people can see world-class art without leaving their hometowns.

If he wants to experience one of these installations for himself, Gustav has recently opened a new installation in East He London dedicated to his Klimt paintings. Its organizers claim the show is designed to "democratize" and make "accessible" great art. It begins in the cloister," Rupert Christiansen said in the Daily Telegraph. The visitor then proceeds to a 'central room with a high ceiling' where for approximately 30 minutes details of his work, including Adelebloch's Bauer Kiss and Portrait, are projected onto the walls. increase. With "many amoeba squiggles and ephemeral starbursts."

If you feel like it, for an extra £5 you can put on a VR headset and stare at something "almost the same" for another 10 minutes, but with an added "gimmick" is the deconstruction of the artist's stylistic tics. And that's about it.

It's easy to "pretend" about this kind of entertainment - but what bothers me is the sheer poorness of the experience. It is nothing more than a 'digital reproduction kaleidoscope' of painting, reminiscent of the light shows artists experimented with in the 1960s.

Immersive experiences are not inherently without merit, says Laura Freeman ofThe Times. Elsewhere in London, Frida Kahlo's show "does something truly original" with its source material. But alas, all we have here is a cynical exercise to lure punters out of cash. Family of 2 adults and 2 children Her tickets save you over £67.60. For a VR headset and a 'free' poster this comes to £130.60. Online booking rates are "already the punchline of a bad joke".

And what do you get for all of it: "Screensavers are easier to watch" than the "squify, unfocused" projections here.With the kids this summer If you're looking for a fun cultural outing, avoid this "rum" deal like the plague.

The Boiler House, London E1 (klimtexpo.com). Until September 30