Ofcom has turned 350,000 UK households into virtual cable cutters to buy expensive streaming subscriptions such asNetflixandAmazon Prime. I am reporting that I am finished. , and Disney Plus as the cost of living soars.
According to media regulator, this represents a 1% drop in overall households using on-demand streaming subscriptions, down to 67%, or 19.2 million households. is shown.
Figures show thattwice as many of these subscription losses were due to new on-demand streamers Prime and Disney over previously dominant Netflix .
Their report highlights thatthe cost of living is soaringthis fall. The regulator said the decline reflects "the flexibility customers have to choose and remove subscriptions as their programs, needs, or circumstances change."
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It faces stiff competition in both content and declining numbers Percentage of households with disposable income paying subscriptions reflects an increasingly difficult global environment for the streaming giant.
In response, all of the Big 3 streamersare now introducing ad-supported plans. Amazon already offers free streaming his Freevee, and Netflix will introduce lower-priced ad-supported plans. Disney, meanwhile, introduced advertising to the $7.99 subscription and a new $10.99 "premium" subscription.
In the fall, the Big 3 streamers remain dominant in the UK media. In total, 60% of all UK households subscribe to Netflix, ahead of Prime Video (46%) and Disney Plus (23%).
Around the world, this slowdown in growth and slight declines has panicked investors, while Netflix and Disney both have more than 220 million subscribers and It still dominates, meaning it has a minimum monthly income of $1.7 billion.
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