This follows research that found 65% of Brits still think about a purchase they wish they had bought, and eight out of ten feel they would have made the missed purchase if they had someone encouraging with them
Ever agonise about the one that got away? The one that sticks in your memory that you can't shake? The key to your happiness? New research reveals that two thirds (65%) of Brits do. But we're not talking about people; we're talking about clothes. But fear not, the Hype Squad is here to help shoppers find those elusive ‘must-have’ items ahead of a busy Summer social calendar1 of 4 
Luke Dyson @lukedyson www.lukedyson.com2 of 4 
Despite this passion for fashion, we clearly do not the perseverance: with shopping trips averaging out at just over an hour (70 mins), it is no wonder so many sought-after items are missed. For this reason, the free ‘Hire a Hype Squad’ appointments will last 90 minutes, allowing plenty of time to source must-have items from over 60 brands, including Levi’s, Nike, Reiss, Superdry, and more, and ensure eager shoppers do not miss out again. Plus, with everything up to 70% off RRP, there’s even more reason to leave with a smile on your face.3 of 4 
Running from 10am to 5pm on Thursday 1 and Friday 2 June, the ‘Hire a Hype Squad’ service is available free of charge for shoppers visiting The O2 and is bookable in advance. When arriving at The O2, just head up the golden staircase to the Upper Level of the shopping outlet to find the Hype Squad team based opposite Cloud 9. Shoppers visiting The O2 will also be able to take advantage of the VIP Shopping Event, which offers extra discounts of up to 20% on a wide range of household name brands until Sunday 4 June. Visit https://www.iconattheo2.co.uk/vipshopping to sign up to the VIP Shopping Event.4 of 4
