Viewers of The Traitors have branded the BBC show "cruel" and "unnecessary" as contestants are buried alive in the latest challenge on Thursday night.
Four of the contestants put themselves forward to play a game of hide and seek, while another group had to find their teammates. Every teammate they found earned them £1,500.
But those who were hiding were faced with their darkest fears, as they met in a cemetery with a number of graves dug. Moments later, host Claudia Winkleman informed them that they'd have to crawl into a coffin and be buried alive - but also that they would be in the coffin for 45 minutes.
However, they did get the option to forfeit, meaning they'd lose the cash and all they had to say was the word 'haggis' and their name - that would free them from the hole. Fans of the show, however, weren't that impressed by the challenge.
One said: "This is too cruel, unnecessary #TheTraitors ". Another added: "Would I f*** get in that coffin for 10 seconds, never mind 45 minutes. Utter p*** patter like."
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A third tweeted: "Me watching the burials!!! #TheTraitors," with a panicked face emoji. Someone else wrote: "This is so scary burying someone alive. #TheTraitors "
The Traitors is a new reality TV programme which is filmed on the Scottish Highlands and has had people going wild on social media, with many branding it the best thing they've seen on TV "in a long time". It'll be shown in the USA next year.
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