Nearly half of Britons enjoy shopping for new clothes. But studies have shown that after wearing a new piece of clothing, he wears it only four times, and the post-shopping euphoria wears off.
A poll of 2,000 adults found that, on average, Britons buy new clothes five times a month and typically spend £70 a month on updating their wardrobes. , one-fifth spent £100 or more.
And while 47% say they enjoy buying new clothing, for 56% of shoppers, the post-shopping glow quickly turns into guilt.
More than 1 in 5 (22%) admit that the excitement of item "newness" is temporary, but 17% say they will I'm starting to question if I actually like buying it.
And three-quarters are looking for greater savings when buying clothes as the cost of living crisis continues.
That said, cash-strapped Britons don't have to have new clothes to shine in retail.
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Mike Kemp/In Pictures/Getty (Images)Dr. Carolyn Mair, a cognitive psychologist affiliated with the British charity Oxfam, commissioned a study ahead of Second Hand's September campaign, and found: says so. Quick to new.
"In a relatively short period of time, what was once new and exciting ceased to interest us.
"This One reason is the release of dopamine, which motivates us to seek positive outcomes when we experience novelty.
"This helps us escape from new threats or seek new potential."
"However, positive results lower dopamine levels, motivating us to look for new sources of excitement."
"When it comes to clothing, the release of dopamine motivates us to seek excitement by purchasing new items to replace those we've grown accustomed to." }
``Fortunately, we see positive results in giving clothes meaning, buying things we know will last for a long time, caring for them once worn, and not buying new.
``Approaching fashion in this way has the same effect on the brain as buying a new product and is good for the environment. Some fashion makes me feel as happy as a brand new item: it's "new to me."
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Justin Tallis/AFP/Getty Images), I also found that I feel guilty about spending too much money and buying things I didn't actually need.
This comes amid increasing scrutiny of the negative effects of fast fashion, which accounts for her 10% of the world's carbon footprint, more than international aviation and shipping combined. There are many.
The survey, conducted through OnePoll, also found that 46% benefited greatly from saving significantly on clothing purchases. Charity shops are the most popular destination for second-hand goods, as buyers count small sums of money.
On the other hand, 57% feel good about themselves when they get a discounted product.
Lorna Fallon, her director of retail at Oxfam, who encourages people to shop second-hand in September, said: to buy something again.
"That's why we encourage people to buy second-hand goods. Not only are they better for the environment, they're cheaper than buying new.
"Our By visiting our store, you also raise funds for our work to help people overcome poverty and save lives around the world.
"And your clothes. If you get tired of , donate to us so someone else can enjoy them.”
