Saint Lucia
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Peter and Company Distribution (PCD) & Dutch Lady Launch World Milk Month 2022 with Milkonomics & More!

Mrs. Cashena Emmanuel, District Counsellor receiving gift of 30 cases Dutch Lady UT milk for the School Feeding Programme PCD representatives

Peter & Company Distribution (PCD), the exclusive distributor of Dutch Lady Milk launched the “World Milk Month 2022” Campaign at a Media brunch today (June 1) at their corporate office in Cul de Sac, unveiling new products in the Dutch Lady portfolio and kicking off an exciting slate of activities to celebrate World Milk Day all month long.

This year’s robust calendar includes community, consumer and company activities aimed at rewarding the resiliency of all members of the PCD/Dutch Lady family. Despite our challenges, PCD and Dutch Lady continue to “Raise our glasses” to the goodness of milk and the good things in our lives. Chief Executive Officer Michele Kalloo reaffirmed: “The objective of World Milk Day and now World Milk Month”, is to highlight the importance of milk as part of a balanced daily diet; specifically for the development of children. This year PCD celebrates our 131st anniversary and Dutch Lady marks their 150th anniversary so it is only fitting for us to recommit ourselves to building strong families, the foundation of strong communities. To that end, we are excited to launch Dutch Lady Growing Up Milk for toddlers to St. Lucia; we’ve now got your whole family covered!”

Guests at the media brunch in their Dutch Lady cow masks

At today’s media brunch, PCD presented a gift of thirty (30) cases of Dutch Lady UHT milk to the School Feeding Programme which was enthusiastically received by Mrs. Cashena Emmanuel, District Counsellor who expressed her gratitude for PCD and Dutch Lady’s commitment to building strong communities.

An expanded “Milk Celebration Caravan” will be rolling into 16 schools throughout the island in June. Once again, 700+ students will be treated to a nutritious, balanced breakfast which includes Dutch Lady milk. They will also spend time in the Dutch Lady Dairy Farm Replica and receive goody bags filled with school supplies and Dutch Lady milk.

School Principals & media personnel pose the PCD Brand Coordinator, Dutch Lady Milks & the Dutch Lady Milk Maid!

Consumers can look out for our “Milkonomics” Promotion in their favourite stores to enjoy great deals and savings all month long on select purchases. Cheers to great value and variety from Peter and Company Distribution Limited (PCD) and Dutch Lady!