Alberta Ferretti Steps Down After Four Decades at Helm of Iconic Brand
Renowned Italian designer Alberta Ferretti announces her departure as creative director of her eponymous brand after 43 years. She will retain her role as vice president of the Aeffe group.
Alberta Ferretti, the renowned Italian fashion designer, has announced her decision to step down as creative director of her eponymous brand. This marks the end of an era for the fashion house she established over four decades ago.
In a letter distributed via email, Ferretti revealed that her final fashion show as creative director took place on September 17, 2024. She expressed that this decision, while challenging, was made after careful consideration. The designer, now 74 years old, stated that it's time for a new chapter and narrative for her brand.
Despite her departure from the creative helm, Ferretti's legacy will continue. The brand will retain her name, and she will maintain her position as vice president of the Aeffe group, which owns Alberta Ferretti along with other notable fashion labels.
Alberta Ferretti's journey in the fashion industry began long before she launched her brand in 1981. Born on May 2, 1950, in Cattolica, Italy, she grew up immersed in the world of dressmaking through her family's shop. At the young age of 18, she opened her first boutique, Jolly, in her hometown. This early entrepreneurial spirit set the foundation for her future success.
Throughout her career, Ferretti has been recognized for her feminine and romantic designs. Her creations often feature intricate embroidery and delicate fabrics, earning her a loyal following among celebrities and royalty alike. In 1998, she was awarded the prestigious Cavaliere del Lavoro honor by the Italian President, acknowledging her contributions to the country's fashion industry.
Ferretti's final show during Milan Fashion Week showcased her signature style with a collection of summery creations. The presentation took place in a former cloister, now a science museum, emphasizing the artisanal heritage of her designs. Backstage, she commented on the practicality of her collection, stating, "They are real summer clothes, because the world in the summer is very warm. I know a show is supposed to be a show but reality is important."
The growth of Ferretti's brand has been remarkable. What started as a small family business has evolved into a company employing 1,500 people. This expansion included the launch of additional lines such as Philosophy di Alberta Ferretti in 1987 and later ventures into bridal wear, accessories, and fragrances.
Alberta Ferretti has not only been a successful designer but also a pioneer in sustainable fashion, incorporating eco-friendly materials into her collections. Her influence extends beyond her own brand, as she has been a mentor to young designers in the Italian fashion industry.
As the fashion world anticipates the announcement of Ferretti's successor, her impact on Italian and global fashion remains undeniable. Her journey from a small-town boutique owner to an internationally recognized designer serves as an inspiration to aspiring fashion entrepreneurs worldwide.
"The Alberta of that day is in many ways still the Alberta of today, even if in the meantime a small family business has become a company with 1500 employees."
This transition marks not an end, but a new beginning for the Alberta Ferretti brand, as it prepares to enter its next chapter while honoring the legacy of its visionary founder.
