South Africa

Henry Ford's great-great granddaughter named global brand merchandising director

Ford Motor Co. has named Alexandra Ford English, the great-great granddaughter of founder Henry Ford, to a newly created marketing position that will put the family name on a line of “lifestyle merchandise”.

Ford English, 33, is taking on the job of global brand merchandising director, the company said in a statement on Monday, after being elected to the automaker’s board in May. In her latest role, she will expand and create a line of products built around Ford’s brands and its motorsports activities.

The new position leverages Ford English’s background in retailing. Before joining the company in 2017, she worked in the merchandising divisions of Tory Burch in New York and Gap Inc. in San Francisco. It also broadens her experience within the company, as she and cousin Henry Ford III prepare to take ever-greater leadership roles in the 118-year-old automaker.

“Anywhere you go around the world, you find passionate Ford fans and we want to offer them an inspiring collection of merchandise and accessories, and potentially even digital products,” Ford English said in the statement. “I’m so excited for this opportunity to create new ways for people to connect with our brand.”

Ford English previously was a director of corporate strategy and before that worked in the company’s self-driving car operations. She is the daughter of Ford executive chair Bill Ford.

Bloomberg News. For more articles like this please visit Bloomberg.com.

Football news:

Ceferin - Infantino about the World Cup every 2 years: The consequences can be terrifying. This is harmful for clubs and leagues, but they do not have the right to vote
Newcastle gives Dembele a salary of 15 million euros a year and a signing bonus of 15 million. Barcelona will not repeat this offer
Gianni Infantino: The enemies of football are not FIFA or the World Cup, but other youth activities. It is necessary to understand how to regain her Interest in the game
The last season when Barcelona did not get out of the group in the Champions League: a very strange coach, primal Rivaldo and crazy 3:3 with Milan
Valbuena about the intimate video: Benzema did not talk to me about money, but he was persistent. It was as if he wanted me to be afraid
Coulibaly on racism in the match with Fiorentina: I didn't sleep for two days. It would be nice to meet this guy
Few people humiliated Barcelona more. In 1997, Dynamo Kyiv took out the Catalans with a total score of 7:0