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Inside look: Why Harris lost the White House race to Trump this November

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Top campaign officials explain key factors behind **Kamala Harrisʼs** defeat in presidential race. Economic issues and new-media strategy gaps played crucial roles in election outcome

Senior staff from Kamala Harrisʼs campaign point to wide-spread economic worries as main reason for their november defeat. The countryʼs money problems and high prices made it real hard for her team to win voters trust

In a post-election briefing Donald Trumpʼs team showed strong results with non-regular voters — they used new-style media (like fun podcasts and cool websites) to reach young guys who dont usually care about politics. His team made good use of these modern ways to talk to people who normally skip voting

The demʼs team admits they got some catching up to do with new media stuff; theyʼre having trouble using things like:

  • Personal-style podcasts
  • Modern news websites
  • Social-media channels

This media gap makes it super-hard for them to get their message to people who arenʼt already into politics — something Trumpʼs team did real well with their non-traditional approach to reaching voters

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