In a last-minute campaign push Donald Trump has put transgender peoples rights at the forefront of his election messaging using non-factual statements to portray this small demographic as a societal issue
The ex-presidents campaign team and pro-Trump political groups have invested big-time money (estimated in tens-of-millions) into tv-ads that target Kamala Harris — specifically her past backing of transgender rights. These attack-style commercials; which started running in mid-fall focus on taking the Vice-Presidents previous pro-rights statements out-of-context
The campaign strategy aims at making transgender issues — which affects less than 1% of Americans a central talking-point before election-day‚ despite many other pressing matters facing the nation. The approach includes using misleading rhetoric and over-simplified messaging to present this minority group as some kind of threat to traditional values