Burberry Unveils Reimagined Trenchcoats in Pastel-Hued Spring/Summer 2025 Show

Burberry, the renowned British luxury fashion house, presented its Spring/Summer 2025 collection at London's National Theatre on September 16, 2024. The showcase, a highlight of London Fashion Week, demonstrated creative director Daniel Lee's innovative approach to the brand's iconic trenchcoat.

The collection featured a palette dominated by soft pastels, including powder pink, baby blue, and lilac, interspersed with neutral tones of off-white, beige, and grey. Sequins in gold, lilac, and brown added a touch of glamour to several ensembles. The reimagined trenchcoats were transformed into capes adorned with feather trim, while silk dresses incorporated classic trench elements such as epaulettes and buckles.

Burberry, founded in 1856 by Thomas Burberry, has a rich history of innovation in fashion. The brand's signature gabardine fabric, invented in 1879, revolutionized outdoor wear. The iconic Burberry check, now a symbol of luxury, was originally introduced as a trenchcoat lining in the 1920s.

The venue's brutalist architecture provided a stark contrast to the collection's soft hues. Artist Gary Hume created an installation of green canvas sheets perforated with geometric shapes, mirroring the theatre's concrete grid ceiling.

This showcase marked the first under new CEO Joshua Schulman, who assumed the role in July 2024. The company faces pressure to enhance its performance in the competitive luxury market. Burberry's commitment to innovation extends beyond fashion, as it was one of the first luxury brands to livestream its fashion shows and has pledged to eliminate plastic packaging by 2025.

The brand's historical significance is noteworthy. Burberry became the official outfitter for Norwegian polar explorers in 1911, and its trenchcoats were worn by British officers during both World Wars. The company has held a Royal Warrant since 1955, further cementing its status in British culture.

London Fashion Week, concluding on September 17, 2024, continues to be a pivotal event in the global fashion calendar, showcasing British design talent and international brands alike.

"The collection reinterprets our heritage while embracing modern aesthetics, blending the classic with the contemporary in a celebration of British design."

As Burberry navigates the evolving landscape of luxury fashion, this collection demonstrates the brand's ability to honor its rich heritage while pushing boundaries in design and sustainability.