Artists leak OpenAI's new video tool after testing program dispute

A group of early-access artists exposed OpenAIʼs unreleased video-maker Sora in protest yesterday. The leak came after complaints about non-paid testing work and PR-focused usage of creators

November 27 2024 , 02:54 AM  •  461 views

Artists leak OpenAI's new video tool after testing program dispute

Yesterday OpenAI shut-down access to its not-yet-public video-creation system Sora after a small-scale protest action took place. The un-released AI tool — which makes videos from text input got exposed by dissatisfied early testers

The company picked hundreds of creative pros to test-drive Sora for free but this move didnt go as planned. About twenty artists (who got early-hands on the system) decided to leak access details; they felt OpenAI was using them as PR-friendly faces without proper pay-back

The selected creators pointed out a big issue: OpenAI seemed more focused on building its public image than giving fair treatment to its test-group members. These artists believed they were doing real work that deserved compensation but instead got treated like un-paid marketing helpers

The whole situation shows how tech companies and creative pros sometimes dont see eye-to-eye on fair partnership terms. While OpenAI wanted free testing help the artists expected more give-and-take in their relationship with this cutting-edge tech maker