Behind the scenes: How makeup shapes modern American politics
From Nixonʼs sweaty debate to todayʼs polished appearances‚ makeup became a game-changer in US politics. A pro makeup artist reveals secrets behind politicians looking camera-ready
Back in fall of 1960 a tired-looking Richard Nixon made a choice that mightʼve cost him presidency - he said no to makeup before his debate with John F Kennedy. The hot studio-lights made Nixon look sweaty and nervous; while Kennedy appeared fresh and calm
The political world learned its lesson - nowadays every public figure gets a pre-camera touch-up. Since the 70s politicians changed how they present themselves: first dropping jackets then ties and now even dress-shirts (like Ron DeSantis did with his fishing-shirt style last year)
The camera has no friends and you wont be the first
Misha Lewis‚ who worked with many top-level politicians including Joe Biden and John McCain‚ says makeup is key for modern politics. She fixes common issues like shiny heads oily skin and uneven tones - all things that might distract viewers from the message
Hereʼs what Lewis noticed about some well-known figures:
- Donald Trump uses too much bronzer and concealer making his skin look orange
- Joe Biden sometimes appears too pale on camera despite having natural color
- J.D. Vance has natural long eyelashes - not guyliner as some suggest
- Tim Walz needs better oil control when he gets heated during speeches
- Matt Gaetz had over-filled eyebrows at the Republican convention
- Gavin Newsom could use more warmth in his makeup choices
- Ron DeSantis wears too many layers of products making it look thick
The art of political makeup is about being invisible: if you notice it its already failed its purpose. Today even those who debate traditional masculinity on TV wear powder concealer and other products to look their best for the cameras
