Democrats' new ad campaign targets third-party voters before election day
Democrats launch digital ads to show how third-party votes might affect election results. Campaign targets young voters on social media with $500k budget for battleground states
Democrats started a last-minute digital-ad push in key states‚ spending half-a-million dollars to show voters why supporting Jill Stein and Cornel West might help Donald Trump win
The Democratic National Committeeʼs new campaign targets college-age voters thru Instagram and Youtube (platforms where young people spend most of their time these days)
Cornel West. Heʼs one of my favorite candidates‚ Cornel West. And I like her also‚ Jill Stein‚ I like her very much. You know why? She takes 100% from them. He takes 100%
The ad-campaign uses Trumps own words to make its point: showing how he thinks third-party votes help his chances. Its message focuses on battleground states where every vote counts; the timing — just before election day — shows Democrats focus on getting maximum impact from their investment
The campaign features short-form content that speaks to younger audiences: using social-media friendly formats to reach students and first-time voters who might be thinking about supporting non-major party candidates
