Gender battle heats up as Harris and Trump fight for different voter groups
The upcoming presidential race shows clear gender-based voting patterns in key states. Harris focuses on womenʼs issues while Trump targets male audiences through non-traditional media channels
At a packed pre-election event Kamala Harris supporters showed up wearing campaign-themed gear and ready-to-vote attitudes. Among them was Jenn Cookson who works at the Defense Department
Im just a die-hard Kamala fan and Walz fan. When I see her speak today Im totally going to cry
The nov-5 election brings a clear split in voter targeting strategies between Harris and Donald Trump (as polls hint at a close race). Jennifer Lawless a UVA political expert points out that both sides focus on different voter groups: its the first time they dont compete for same voters at all
The gender gap in voting got bigger after the supreme court changed abortion rules about 2 years ago. Now both candidates push different ideas about gender roles — Harris talks about womens rights while Trump focuses on male voters who feel left out
Trump uses his style to get male voters attention: he goes on guy-focused podcasts (like the super-popular Joe Rogan show) and makes non-pc jokes. His advisor Stephen Miller even said on Fox News that being a Trump supporter makes you more manly
The campaigns target different media channels: Harris talked about rights on Call Her Daddy podcast (which has lots of young women listeners) while Trump appeared on dozen shows with mostly male viewers. Their strategies show in early voting numbers — women are voting more than men in key states
- White women with college degrees back Harris by 60%
- Non-college white women support Trump by 55%
- Non-college white men pick Trump by 70%
Maureen Sullivan from Hoboken (who voted Trump before) thinks Harris doesnt have what it takes. But Renee Dotson at the Harris rally says: Weʼve seen what his presidency was like — no need to go there again
