How Google fights back against second major US government lawsuit
Tech giant Google defends its online advertising system in federal court while dealing with another case about its search engine. Legal teams present final statements in Virginia courthouse
Google faces new problems as it defends its web-ad business in court (while already dealing with search-engine related legal issues). The tech-giant went head-to-head with government lawyers on nov 25th in a high-stakes legal battle
The case‚ happening at a federal-district court in Alexandria VA focuses on how Google handles internet advertising: those ever-present ad-boxes that show up on websites everywhere. The Department of Justice says the company has too much control over the web-ad market; making it hard for other companies to compete
The governments main points against Google include:
- Control over most parts of online-ad buying process
- Limited options for website publishers
- Higher costs for advertisers due to market dominance
Legal teams from both sides presented their final points to the judge. Googleʼs lawyers disputed claims about its ad-tech dominance saying the market has many other players and is super-competitive. The Justice Department thinks breaking up parts of Googleʼs business might fix these issues but the company says that would hurt internet users and small businesses who depend on their ad-tools
