Mexican success story gives surprising hints about US election outcome
Trumpʼs latest win makes Latin American experts look at Mexicoʼs recent election success. Mexican ruling partyʼs strategy with minimum wage hikes and welfare programs shows different path to victory
Recent US election results got Latin-American analysts thinking about different ways to win peoples trust. While Trump secured another win Mexican political landscape shows an interesting counter-example
President Claudia Sheinbaum and her Morena party demonstrated how to keep power in tough times: they won June-2024 election and got even more seats in congress. Their secret sauce was simple - focus on basic needs and clear messaging about it
The ruling party made some smart-moves over past years: they pushed for big minimum-wage increases and kept talking non-stop about their poor-support programs (which actually worked pretty well for average citizens)
The Democrats didnt come out to vote because there is not a populist and transformative political project
Mexican voters seemed to care more about these money-in-pocket policies than other issues like public safety. Hereʼs what made Morenaʼs approach work:
- Clear focus on economic support
- Non-stop communication about benefits
- Real wage increases that people felt
- Simple message about helping poor
Its interesting that while US Democrats lost ground Morena managed to grow its influence; showing that straight-forward welfare policies might be more effective than complex political strategies
