Rapper and singer Kirani Ayat has responded to the Ghana Tourism Authority (GTA) after the outfit claimed they sought permission before using elements of ‘Guda,’ in the “Visit Ghana” campaign through a “bespoke creative agency.”
The publication was made by the outfit on September 28 on Instagram.
Reacting to the statement, Kirani Ayat responded to the Authority with a press release.
“I would like to categorically state that NO agency has any RIGHTS whatsoever to my intellectual property,” he said.
The Ghana Tourism Authority (GTA) dismissed claims that some footage used for the new tourism promotional video which features President Akufo-Addo was pirated.
In a press statement, the Authority stated that they procured the footage Kirani Ayat is claiming ownership of legitimately from a creative agency in 2019 as part of a project.
The Authority noted that “according to Clause 2 (b) of the MOU signed with the Agency (Obligations: Responsibility of the Agency), the Agency was to “Deliver imaginative and impactful social strategies, such as content or documentaries for the use of GTA ‘as it so wishes’.”
The GTA stated that the agency delivered the content to the Authority, and the Authority used the content in accordance with the terms of the MOU.
“This video has thus been played several times locally and internationally without any issue. The content was used in accordance with the terms agreed with the agency and not as being alleged,” they added.
The two-minute video featured different scenes from different parts of the country and a voice-over by the President encouraging tourism. The video directed by David Nicol-Sey was shot mainly in the Northern part of Ghana showcasing the culture and the beauty.
Kirani Ayat who was not pleased to see his work used without his consent noted that he spent his all in making the video without aid from anyone and yet he was not compensated after his content was used.
“The president of Ghana has used my video “GUDA” in this ad to promote Ghana. I was actively reaching out to the Ministry of Tourism in 2018/19 to use this video to push tourism in the North and got NO reply, yet today it’s in an ad and no one reached out to me for permission,” he wrote.
Kirani Ayat added that “whoever worked on this video should’ve reached out to the rightful content owners before proceeding. I spent my all in making GUDA possible, I’m sure you were paid for this job, where is my cut?”
Also, the director David Nicol-Sey also on Twitter stated that the video also contained footage from Fuse ODG’s ‘African Girl’.
He added that creatives deserve to get paid for their content especially when they had no help from anyone when making their content.
“Creatives struggle to create content with their last dime with zero support from @NAkufoAddo and @MOTACGhana. Did your team reach out to the content owners for authorisation before using @KiraniAYAT’s GUDA and @FuseODG’s African girl in promoting your “visit ghana” campaign?”
Meanwhile, the GTA stated that despite their stance, they have reached out to the agency to deal with the issue after Kirani Ayat aired his concerns.
“This is without prejudice to any legal options available to the Authority against the Artiste and/or Agency or vice versa. The Authority has been very supportive of the Arts and has created platforms for engagement and performances for our Artistes, and we will continue to do so in our quest to make Ghana the preferred tourism destination,” they added.
Beneath the deep blue sky, the Black Star is calling. Follow the stars and let them take you on a journey of our people. I invite everyone to the country at the centre of the world – #Ghana 🇬🇭. #VisitGhana2022 pic.twitter.com/2m5KC2QTkt
— Nana Akufo-Addo (@NAkufoAddo) September 27, 2022
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