Australia

Turnbull government behind controversial logo change

Turnbull government behind controversial logo change

The Chairman of Coopers Brewery and member of the Nation Brand Advisory Glenn Cooper has revealed the controversial decision to change Australia’s international logo was borne by former prime minister Malcolm Turnbull. He said after the idea was put to Austrade by the Turnbull government, a National Group was started under the Chairmanship of Twiggy Forest in collaboration with other high-profile figures. “I think one of the things that he saw, and I’ll make an assessment here, was what Canada has with the maple leaf and he saw how well the fern worked for New Zealand,” he told Sky News host Chris Smith. Mr Smith said the old logo was “perfectly fine” and more importantly was widely recognised by the general public. He said the decision to spend $10 million dollars worth of taxpayer's money to produce a new logo to coexist alongside the old one was just another "fabulous legacy" of the Turnbull government. Mr Cooper said he personally did not think the use of two logos was advisable.

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