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Tourism ministry launches series of marketing missions

Deputy Prime Minister Chester Cooper. Photo: Donavan McIntosh/Tribune Staff

Deputy Prime Minister Chester Cooper. Photo: Donavan McIntosh/Tribune Staff


Tribune Business Reporter

The Bahamas Ministry of Tourism, Investments, and Aviation will launch a series of global sales and marketing missions running until May next year, beginning in Florida and New York next month. Missions are planned for the US, Latin America, Canada, United Kingdom and Europe.

“As the catalyst to the growth and development of the Tourism industry these past 50+ years, the Bahamas Ministry of Tourism is focused on the maximisation of the return on our investment,” said Chester Cooper, Minister of Tourism, Investments, and Aviation.

Mr Cooper and acting director general of tourism Latia Duncombe will lead the missions.

“We’ve invited a cross-section of hoteliers and stakeholders to join the missions in promoting our brand as the industry rebounds, and as we work to generate new leads and recapture market share,” said Mrs Duncombe.

The ministry’s senior executive members will meet with wholesalers, travel specialists, media contacts, potential investors, airlines, and corporate stakeholders.

During these events, attendees will have the opportunity to meet tourism specialists, engage in questions and answers, learn about new developments and product offerings by industry stakeholders, experience Bahamian culture through local cuisine, music, cocktails, and special Junkanoo performances.

Ms Duncombe said the industry’s forecast for the remainder of the year and through March 2023 is very promising, and marketing initiatives will enhance the Bahamas’ global brand. “We hope these events will inspire our partners, leaders, and representatives, and that we will collectively keep the heartbeat of our economy alive by working together,” she said.

The “Bringing The Bahamas to You” Global Missions will bring a taste of Bahamian culture across the globe to inspire travel to the destination.