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Amazon is testing a TikTok-style feed on its app, AI firm says

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The Associated Press

Associated Press

Hallelujah Hadero { .Social platform.

The e-commerce giant is testing a feed for an app that lets shoppers scroll through his TikTok-like photos and videos of products posted by other users.

We analyzed apps and tracked features at an artificial intelligence company based in Israel.

This test does not imply that Amazon will publish the widget in its current form. Her Amazon spokeswoman, Alyssa Bronikowski, declined to say whether the company plans to roll out the feature to all customers. Bronikowski said in her statement that the company is "constantly testing new features to make our customers' lives a little easier."

The Wall Street Journal first reported on the test. The WSJ also, citing an anonymous source, said the company is testing the feature among a small number of her Amazon employees.

Amazon often experiments with new features and even tests them in specific regions. Amid regulatory pressure on its own-brand business, the company was testing ways to identify brands in search results by tagging them with badges such as "Amazon Branded" and "Amazon Exclusive." Research firm Marketplace Pulse found earlier this year.

In its current form, experimental TikTok-like feeds mostly display photos, Watchful said. Technologies researcher Daniel Buchuk said. However, Buchuk believes that once the feature rolls out, the feed will become more video-centric as Amazon sellers create more engaging content for customers.

The parent company of Google and Facebook, the biggest seller of digital advertising, continues to grow revenue by touting its own TikTok clone to keep the attention on its service.

Google's YouTube video service first tested in India in 2020, and last year in the US he rolled out a "short" feature limited to clips under a minute long. With more than 1.5 billion monthly logged-in users, analysts believe his TikTok popularity trails his ad sales on the video site.

These concerns were heightened by Google's latest quarterly results, which saw YouTube's ad revenue grow year-on-year at its slowest since the site began disclosing earnings. It became clear that the pace had slowed.

Meanwhile, Facebook now offers his TikTok, a short-form video feature called Reels, on its own Instagram app and main social networking service, which are now part of Meta Platforms. It is operated as Earlier this year, Meta CEO Mark Zuckerberg said that Reels makes up more than 20% of the time people spend on Instagram.

But with Meta recently reporting that quarterly revenue declined year-over-year for the first time since Facebook went public a decade ago, is engagement helping drive ad sales? It's not clear.

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AP Business Writer Michael Liedtke contributed to this report from San Francisco.