Canada
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Western Canada has the most breweries, but the few drink beer. why?

Ale purchase costs were 6.8% higher than in fiscal year 2020, and liquor price increases were much lower at 2.4%.

Consumers still choosing to purchase six-packs are doing so while keeping their local brewer in mind.
Consumers still choosing to buy 6 packs With the local brewery in mind. PNG

Breweries are booming, but new data show that British Columbia is the least beer in Canada. I'm drinking.

Industry experts create a consumption gap in rising ale costs and an increasing list of ready-to-drink cocktails available in retail stores compared to spirits. I am.

British Columbia people drink an average of 64.8 liters of beer each year. Far ahead of them are residents of Newfoundland and Labrador, who consume an average of 90.6 liters. People in Quebec and New Brunswick clean up 77.4 liters a year, detailing reports from Beer Canada, a group of 50 Canadian brewers.

With the number of B.C. breweries increasing by 15% in 2021 and a total of 230 operations, liquor stores have more choices of beer.

"The brewery has been on the market explosively since 2014," said JAK's beer wine&spirits manager, a liquor store with 13 branches in British Columbia. Randy Clark says.

Clark said it was part of the price that prevented British Columbia residents from buying a brewery. “Overall, locally produced alcohol products are very expensive due to inflation.”

According to industry reports, ale purchase costs are 6.8% higher than in fiscal year 2020, liquor. The price increase is much lower at 2.4%.

"The cost of grains alone used as malt to brew beer has risen by 40% over the past year," Clarke said.

Due to these complex trends, British Columbia residents are choosing to buy spirits or non-alcoholic beverages.

“In the summer, low-calorie options are becoming more popular,” Clark says. For JAK, gin-based and tequila-based beverages currently account for nearly 40% of the company's canned food sales.

Consumers who still choose to buy 6 packs are buying with the local brewer in mind.

"We see most of the beer sold in our stores come from the brewery closest to that particular retail store," Clark said.

"It shows that people feel they are part of something and want to support their community."

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