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$ 5 Gasoline Advises Some U.S. Rideshare Drivers to Advertise Cars

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In the case of Duana Malcolm she When "wrapping" the blue Hyundai Sonata sedan as a mobile advertising board, the part-time delivery driver did not expect an additional $ 200 per month.

Malcolm is an alternative revenue to mitigate the effects of rising gas prices and rising costs of everything from tires to services as US inflation has reached highs of over 40 years. One of the many rideshare drivers looking for a source.

"It's not life-changing money, but I'm making money every month for the next five months, so I'm less worried," Malcolm drives the Miami and Fort Lauderdale regions. States: Arrangement with outdoor advertising company Carvertise.

Drivers can earn between $ 100 and $ 600 a month, depending on the duration of the ad and campaign, and $ 100 to $ 200 for timely ads. You can earn a dollar bonus.

And because it's not just car wrapping, but potential customers who stick to the screen during a pandemic go back to the office more often, advertisers traditionally like signboards and bus benches. We are also looking at the format of.

Carvertise pays drivers to wrap their cars with ads printed on an adhesive-lined film called "decals", growing 8% to 13% per month with new registrations over the last three years. I said I saw it for a few months and I'm expecting more.

"By wrapping the car in a client ad, the rideshare driver turns the car into a rolling billboard and gets paid for driving anyway," co-founded Wilmington. Greg Star, a Delaware-based company, said.

To participate in the campaign, users must install the app and register on the platform. The company chooses the driver to use based on the advertiser's target location and the user's driving habits. Whether you are commuting, working as a rideshare or delivery driver.

Market leader Carvertise and California-based Wrapify have thousands of gig drivers on their subscriber list, from GoPuff, EA Sports, 7-Eleven to local law firms. I said I have a client. They have ads on thousands of cars.

Riders Uber and Lyft have announced fuel surcharges under pressure from a serious driver shortage, but this isn't enough to make up for rising fuel costs, and the US gasoline average. The price is rising. It exceeded $ 5 a gallon for the first time earlier this month.

Uber and other companies are also discussing formal partnerships with companies like Carvetise to increase driver revenue, sources familiar with the matter have said, but are still confirmed. not.

Uber focuses on the cartop ad network, which displays ads on more than 3,000 vehicles in major U.S. cities and records 112 million impressions per day. I said there is.

Lyft declined to comment. (Report by Nivedita Balu in Bangalore, edited by Ankur Banerjee and Arun Koyyur)