Nike has suspended its partnership with and paused support for Hockey Canada as the sports organization faces increasing pressure to handle alleged sexual assaults.
The athletic brand joins a growing list of top-tier sponsors including Telus Corp., Scotiabank, Tim Hortons and Canadian Tire Corp. that have pulled their support for hockey’s national governing body in recent days.
Hockey Canada’s website lists Nike a one of four premier marketing partners and says it has held that role since 1999.
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Nike’s media relations department says it will continue to monitor the situation and awaits more information around what Hockey Canada will do to support investigations into the sexual assaults.
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