Zellers Revival: Hudson's Bay Revives Canadian Discount Retail Chain

Zellers peaked at about 350 locations in the late 1990s before being overtaken by big-box competitors like Walmart

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The Canadian Press

TORONTO—Canadian department store Zellers hopes to make a comeback next year after a decade after his discount chain closed most of its stores. increase.

According to Hudson's Bay Co., Zellers will launch a new e-commerce website and physical footwear in select Hudson's Bay department stores nationwide in early 2023. We plan to expand the print.

The company says the relaunched Zellers will offer a "digital-first shopping journey that leverages brand nostalgia."

Zellers' resurgence came when rapid inflation forced consumers to discount retailers for lower prices.

This is also in the midst of an ongoing lawsuit by a Quebec family over the use of his Zellers brand.

The Moniz family is behind various recent trademark filings and corporate registrations, including Zellers Inc., Zellers Convenience Store Inc. and Zellers Restaurant Inc.

A complaint statement filed last fall accused the Moniz family of HBC trademark infringement, goodwill depreciation and so-called passing-off, or deceptive marketing or misrepresentation of goods.

Zeller's Department Store was founded in 1931 and was acquired by HBC in 1978.

As the discount division of the flagship Hudson's Bay department store, it operated under the slogan: "The lowest price is the law."

After peaking at about 350 stores in his late 1990s, the store was overtaken by larger competitors such as Walmart.

In 2011, HBC sold most of his remaining Zellers lease to Target Corp. and announced plans to close most of its stores by 2013.

The retailer kept a small number of his Zellers stores open as clearing outlets.

The company launched a pop-up his Zeller's shop inside Hudson's Bay department store in Burlington, Ontario in 2020, and will open in Anjou, Cairn in 2021.

This report

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