The world of marketing is, indeed, a rapidly changing one. At one point, just having social media accounts would work just fine, but today, businesses have more to worry about.
Key among them is how to increase the popularity of their brands. Getting a large number of 'likes' is indeed one way to achieve this.
If you are new to social media marketing, you might wonder why likes are important. Here, we look at why businesses continuously aim to increase their number of likes and how Famoid can help with this.
1. Likes are an expression of affinity
Say company A and company B are both in IT. Same set of services, within a few miles of each other, similar pricing models as well. Yet, company A has 5,000 likes on its Facebook page, while company B has 1,000.
To prospective customers looking online for a company to do business with, these likes can be seen as a general indication of preference, stemming from superior services or excellent customer experience.
In this regard, a higher number of likes can be the deciding factor for clients trying to choose between you and your competitors.
2. Likes help you gauge engagement
A visitor who reads content and likes several options is far more engaged and connected to your business that one who reads without any further action.
This is useful as it helps you measure your clients’ engagement with your business. It can also help you define your messages more accurately.
3. Likes open up more avenues of communication
The people that like say, your Facebook page, are added to your fanbase. Once this happens, you can send email-style communication. Similarly, you can target your audience based on demographics and location.
Also, because new posts can appear on your fans' timelines, it also means that there is more potential to get your brand in front of more eyes.
With the average Briton having an average of 500 friends on social media, the potential is limitless.
This traffic will not be limited to your social media alone but will trickle down to your website as well.
4. Likes give your business more clout
If you are a company looking to do some societal good through CSR, the number of likes you accumulate on your social media can support these efforts immensely.
One way in which this happens is that each like might draw in several more from people acquainted with your audience.
When rolling out a CSR project, your information reaches a lot more people instantaneously. This makes it easier for your messages to go viral and to get support from like-minded members of the society.
While such activities benefit the community, they can also showcase you as a responsible and caring business . This can serve as a differentiator and encourage customers to pick you over your competitors.
How can Famoid help?
Famoid recognizes the challenges that genuine businesses face in trying to accumulate enough likes to help legitimize their enterprises, and has created a platform where you can purchase likes, views and followers for your social media pages.
Essentially, you can use these services to help you jump-start your social presence and create a buzz about your company. In time, you can then begin to focus on scaling the number of platforms on which you can run your marketing campaigns.
Are likes the 'be all and end all'?
Granted, social media likes can make you more visible, give you credibility and even contribute to your SEO efforts. However, do not approach acquiring likes as the only marketing strategy you will require.
Instead, make it a part of your marketing mix to ensure you get as many opportunities for conversion as possible.