Steven Spielberg, Reese Witherspoon, Jennifer Aniston, Steve Carell, Oprah Winfrey and Jason Momoa were among a host of celebrities to attend the launch of Apple TV+ at the Steve Jobs Theatre at the company's headquarters in Cupertino, California.
The tech giant is entering the streaming market currently dominated by the likes of Netflix, Hulu and Amazon.
Spielberg, Witherspoon, Winfrey and Momoa all announced different programmes, both fiction and documentary.
Here are all the shows coming to the platform:
An Amazing Stories reboot:
Spielberg was on hands to announce a forthcoming revival of his science fiction and horror anthology series, which ran on NBC in the eighties.
The Morning Show:
Witherspoon, Aniston and Carell all teased the series, which will document the power dynamics among men and women in the morning television show industry.
Kumail Nanjani, the co-writer and star of The Big Sick, announced his forthcoming anthology series Little America, which he said aims at painting a realistic picture of the lives of immigrants in the United States.
Momoa and Alfre Woodard both star in the fantasy sci-fi epic, in which all humans have lost their sight.
A Sesame Street show for children:
Big Bird from Sesame Street introduced himself on stage before announcing a forthcoming children's show in which characters use computer coding skills to solve problems.
Singer and actress Sara Bareilles is writing the music and starring in the JJ Abrams-produced show, which explores the journey of a young musician "learning to find herself and her true voice".
Oprah Winfrey partnership:
The talk show host is working on two documentaries, one called Toxic Labour about workplace harassment and another multi-part series focusing on mental health. The TV icon will also host a book club with Apple.
Apple has confirmed other shows, although they were not highlighted at the event. They include:
A new thriller by M Night Shyamalan:
The plot of the forthcoming thriller has not yet been disclosed.
Are You Sleeping?
The mystery series stars Octavia Spencer and is based on a crime novel by Kathleen Barber.
The animated cartoon musical comedy is about a family of caretakers who end up saving the park and the world.
The half-hour comedy series is set during American poet Emily Dickinson's era and has a modern sensibility and tone.
There have also been reports of other Apple deals in the media. They include:
The potential fantasy series is an adaptation of Terry Gilliam's 1981 fantasy film of the same name, about a young boy who joins a group of renegade time-travelling dwarves, Deadline reported.
A possible, untitled series starring Brie Larson:
The series looks at a young woman's journey in the CIA, according to Variety.
This limited series, which stars Chris Evans according to Deadline, is reportedly based on the novel of the same name and is about an assistant district attorney, who is investigating the murder of a 14-year-old boy.
For All Mankind:
A space drama from producer Ronald D Moore, according to Deadline.
My Glory Was I Had Such Friends:
A series featuring Jennifer Garner and based on the 2017 memoir of the same name by Amy Silverstein, according to Variety.
An adaptation of the iconic novel series from famed sci-fi author Isaac Asimov, Deadline reported. The book series follows a mathematician who predicts the collapse of humanity.
A comedy show by Rob McElhenney and Charlie Day:
The sitcom comedy based on the lives of a diverse group of people who work together in a video game development studio, Variety reported.
An unscripted series titled Home:
The series will offer viewers a never-before-seen look inside the world's most extraordinary homes and feature interviews with people who built them, according to Variety.
An untitled Richard Gere series:
Based on an Israeli series Nevelot, the show is about two elderly Vietnam vets whose lives are changed when a woman they both love is killed in a car accident, Deadline reported.
The Peanuts Gang:
Apple has acquired the rights to the famous characters and the first series will be a science and math oriented short featuring Snoopy as an astronaut, according to The Hollywood Reporter.
On The Rocks:
A feature film, directed by Sofia Coppola, starring Bill Murray, is about a young mother who reconnects with her larger-than-life playboy father on an adventure through New York, Variety reported.
Apple has acquired the rights to a TV series based on Nathaniel Rich's 70-page New York Times Magazine story Losing Earth, The New York Times reported.
The Elephant Queen:
Apple has acquired the rights to Victoria Stone and Mark Deeble's documentary The Elephant Queen, Deadline reported.
An Irish animation about a young hunter who comes to Ireland with her father to destroy a pack of evil wolves, but instead befriends a wild native girl who runs with them, first reported by Bloomberg.
Apple has secured the rights to develop Min Jin Lee's best-selling novel, about four generations of a Korean immigrant family, into a series, reported Variety.
Apple has bought the rights to make an English-language version of the French original short-form series, according to Variety.
Apple has won the rights to develop the hit novel Shantaram as a drama series, reported Variety.
A drama series based on the early life and career of NBA superstar Kevin Durant, according to Variety.
You Think It, I'll Say It:
Apple has ordered a 10-episode, half-hour run of the comedy show, which is an adaptation of Curtis Sittenfeld's short story collection by the same name, Variety reported.
A possible drama series by Whiplash director Damien Chazelle:
According to Variety, Apple has ordered a whole season of a series without first shooting a pilot, but no other details are known about the show.
Additional reporting by agencies