Amazon has faced criticism for selling hats with the slogan ‘Black Lives Don’t Matter’ after a barrister tweeted about the item.

The online marketplace has since removed the item which were being sold by a third party and advertised as a ‘nice present’.

It comes just over a week after the retailer was slammed for selling T-shirts that read ‘Let’s Make Down Syndrome Extinct’.

The racist hat was spotted by Alexandra Wilson, 25, from Essex, who said it was ‘honestly embarrassing’ that it was being sold, and questioned whether Amazon Marketplace had any checks in place.


Wilson told the Independent it was ‘really disappointing’ that it took some time before the hats were taken down.



She said: ‘Multiple people reported it and racist material should be removed immediately.

‘Websites like Amazon definitely need to have better checks in place for both their descriptions and photos because this isn’t the first time something like this has happened.’

In a statement, Amazon said: ‘All sellers must follow our selling guidelines and those who do not will be subject to action including potential removal of their account. The product in question is no longer available.’

Following the product’s removal, Wilson tweeted about the ‘power of social media’.

She wrote: ‘Thank you to everyone who contacted Amazon directly. These small actions make a big difference. No one should ever have to see anything like this.

‘It’s not only hurtful but potentially dangerous in the “real world”.’

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