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How including your neck in your skincare regime can stave off signs of ageing

NECK OF TIME

WHEN it comes to anti-ageing, we will slap anything on our faces if it promises to shave off a few years.

But what if we told you looking younger has as much to do with your neck and chest as your face?

Research by skincare brand Prai Beauty reveals half of women claim their neck gives away their age.

Facialist Abigail James explains: “The skin on our décolletage doesn’t have muscle and fat padding so can often look scrawny.”

Here, Shannon Lawlor offers tips for a youthful-looking neck.

Redness

DUE to the skin on our necks being more delicate and thinner than other areas of our bodies, it is natural for redness – caused by the dilation of fine blood vessels – to occur.

To help keep the appearance of redness to a minimum, try incorporating a non-irritating, cooling moisturiser such as Neutrogena Hydro Boost water gel (£12.99, Boots) into your regime.

While flushing can simply be a natural occurrence, if you experience it regularly or have reason to be concerned, be sure to visit your GP to rule out any underlying health issues.

Sagging

FEELING a little self-conscious about the rate at which gravity is pulling down the skin on your neck? As we get older and skin loses its elasticity, the threat of developing a “turkey neck” becomes very real.

The solution? Dr Maryam Zamani, aesthetic doctor at the Cadogan Clinic in South West London, reveals: “Applying all facial cream to the neck and décolletage is imperative. Upward massage can help microcirculation, lifting and lymphatic drainage.”

Use a hydrating neck cream such as Sanctuary Spa Supercharged Hyaluronic face and neck creme (£15.50, boots.com) morning and night to hydrate, lift and reduce puffiness. Plus, the lavender scent is really dreamy.

Pigmentation

IF you have noticed brown or red pigmentation on your chest area, listen up.

Dr Stefanie Williams, dermatologist and medical director at central London skin clinic Eudelo, says: “Poikiloderma of Civatte (sun ageing) is a common skin condition which is identified by mottled brown pigmentation, coupled with redness on the neck and chest.

The exact cause is unknown, but contributing factors include accumulated sun exposure, hormonal fluctuations and use of perfume.”

To prevent any further pigmentation, it is crucial you are applying SPF30+ daily. For existing pigmentation, try incorporating a vitamin C serum into your regime.

Try This Works Perfect Cleavage firming lotion (£38, Space NK), which nourishes, brightens and evens out skin tone.

Crepey Skin

WHEN the skin on your neck and chest is looking a little wrinkled, the products you use can make a world of difference.

Dr Zamani advises: “Hydrate with hyaluronic acid, peptides and ceramides. Retinol is also used by most of my patients.”

Through stimulating the production of collagen and elastin as well as triggering cell turnover, retinol is the perfect ingredient to help resurface your skin.

Prai throat and décolletage night creme with Retinol (£30, Marks & Spencer) is affordable and effective.

In the evenings only, use upward motions to massage it in and skin will soon look smoother. Just remember to apply SPF in the morning as retinol makes skin much more sensitive to the sun.

Tech Neck

NOTICED the formation of deep creases in your neck? Blame your phone.

Pamela Marshall, clinical aesthetician and co-founder of Mortar & Milk, says: “Repetitive movement will cause wrinkles, especially in our neck.

"We can’t really avoid moving our neck, nor should we. However, as humans we are now constantly looking down at our phones, which isn’t helpful.”

If you are not prepared to put your phone down, bareMinerals Ageless Genius firming & wrinkle smoothing neck cream (£43, bareMinerals.co.uk) is specially formulated with edelweiss extract and algae to visibly reduce the appearance of horizontal neck lines.

Breakouts

DESPITE the fact the skin around our neck and décolletage produces significantly less oil, some of us are still prone to the odd chest breakout.

To avoid a spotty chest and have a healthy-looking décolletage in general, it is important to extend your facial skincare to your neck and chest area – and that includes your cleanser.

CeraVe smoothing cleanser (£12, lookfantastic.com) contains salicylic acid to gently exfoliate while ceramides and hyaluronic acid keep moisture levels high – perfect for your face, neck and décolletage.

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